STRATEGY

PIERER New Mobility is a PIERER Mobility Group company. We’re shaping the future of e-powered mobility on two wheels by combining innovation, technology and design.

We do this with so much passion that we’re now a global leader in the two-wheeler industry. We’ve achieved this outstanding position primarily thanks to our premium brands FELT, GASGAS and Husqvarna E-Bikes, which we champion with real conviction and great pride.

HIGH DEMANDS, GREAT ACHIEVEMENTS

Research and development - are our tomorrow. Design - inspires us. Technology - drives us. Technical competence - is our aspiration - and for what?

For product quality that sets standards. To achieve this, the passion that we share today flows into our products of tomorrow. Our goal is to give our all to benefit our customers at all times. 

CORPORATE VISION

Our vision is to help e-bikes and bicycles achieve uncompromising quality by manufacturing our products from the highest-quality components and with the greatest expertise and passion. 

OUR VALUES

We love what we do. Our passion puts us in the right place at the right time - that's what drives us.

To win, you need a winning mentality. To win, you need to perform. But above all, it takes a team that has its sights firmly set on the goal and does everything together - day in, day out.

Go to Values